Airport Experience® News - ACDBE Issue 2025

locations in 15 airports globally, with most recent openings including Philadelphia International Airport (PHL) last year, AUH in 2023, and four Istanbul International Airport (IST) locations in 2022. Since the height of the pandemic, the company has prioritized tech solutions to meet the evolving needs of customers, especially those who may be touch-wary. “We’ve introduced innovative touchless offerings to provide additional options for those who prefer minimal physical interaction,” Ernst says. These offerings include autonomous massagers like the Ceragem V6 Therapeutic Thermal Massager, the Zero-Gravity Massage Chair and the HydroMassage. “The inclusion of these innovations alongside more traditional treatments means we can offer a range of services depending on people’s comfort levels, allowing us to ensure guests continue to enjoy exceptional care in a safe and accommodating environment,” Ernst adds.

and gel manicures as well as specialized options like press-on nails or dip powder— in response to growing interest, we plan to test new nail services in 2025,” Pidoux says. “LED light is also a big trend that we try to integrate in both our services offer and retail devices to enhance skincare results,” she continues. “And we’re also integrating more and more technology to better serve our guests with customized services like body scanning on loungers to adjust size and massage pressure. In some locations, we have integrated a new device the combines light and sound for an immersive mental journey.”

Trending Services While touchless options were certainly an important addition to spa services in the wake of the pandemic, customers are proving that standard, high-touch services are still in demand. “At Spa Here, we see high demand for full-body massages, which we accommodate with our private treatment rooms, ensuring a tranquil and personalized experience, and our most popular service is the neck and back massage, a favorite among travelers looking to ease tension quickly,” Binn says, adding that hair services are also highly sought after so the spa now offers full hair care and styling. Like at Spa Here, massage is the most popular service for Be Relax, ranging from brief chair massages to longer private table massage sessions. “Nail care follows closely in demand, with services including regular

Below: In order to cater to the specific needs of busy airport travelers, OraOxygen spa, which has three locations in Calgary International Airport, has introduced speedy treatments such as quick massages, facials, and foot treatments.

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AX NEWS JUNE 2025