Airport Experience® News - ACDBE Issue 2025

INDUSTRY INSIGHTS

such as themed cocktails and limited edition merchandise, further incentivizing purchases. Additionally, by working closely with our concessionaires, we ensure that these experiences are seamlessly integrated into the passenger journey. Whether it’s crafting unique menus or developing promotional materials, the collaborative approach has created a win-win for all parties involved. Scaling the Benefits The success of ONT’s Advertising and Partnerships program has set a blueprint for future growth. With every new collaboration, we are proving that airports can be more than just transit hubs – they can be vibrant centers of community, culture, and commerce.

As we look to deepen our partnerships, we are exploring new opportunities to integrate digital innovation. Interactive signage, QR-code-based promotions, and targeted advertising campaigns are just some of the tools we aim to use to amplify the impact of our partnerships. By leveraging technology, we hope to further enhance passenger satisfaction, which – as ACI research demonstrates – will directly correlate to higher non-aeronautical revenue. Moreover, our commitment to the local community will remain a cornerstone of our efforts. By aligning with iconic Southern California institutions like the California Science Center, ONT continues to position itself as a proud reflection of the region it serves. This local focus not only strengthens our brand but also fosters loyalty among passengers who see ONT as more than just an airport.

Above: ONT’s Brewery X has become a hub of activity in the airport, hosting watch parties and other events that attract both passengers and visitors using the ONT+ pass to access the secure area of the terminal.

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AX NEWS JUNE 2025