Airport Experience® News - Food & Beverage Issue 2024

You could say the commercial team at SSP America is comprised of scientists; scientists willing to test the limits of the 2:1:1 “golden ratio” of cocktail—two part spirit, one part sweet, and one part sour—in a quest to drive innovation, invent fresh formulas, and craft memorable moments for the traveling public. And while there is a great deal of science behind those cocktails, there is also artistry. Artistry which requires the commercial team to simultaneously hold a test tube in the right hand while holding a proverbial paintbrush in the left. The result? A cocktail culture like no other. A complement of clever details that grace the rims of glasses and are suspended within the colorful concoctions. Flakes of gold, custom swizzles, fresh herbs, candy, and dried fruits all add pizazz to each invention. & Alche Art

Moments Instagramable in a Glass

Tiki Time

Gone are the days when a traveler’s only expectation from a bartender was a simple gin and tonic. Today’s travelers want more. They want Insta-worthy moments in a glass. They want tales in a tumbler, hand-crafted experiences and new twists on old classics. That’s why SSP America has amassed the best commercial minds in the industry to drive a relentlessly ambitious cocktail program. A program that not only delivers the trends but defines them. From mixologists to marketing gurus, graphic artists to culinary forecasters, the SSP America commercial team is focused on delivering unique cocktails innovations designed to delight craft-conscious travelers with a memorable, photo-worthy experience.

Seed to Sip

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