Airport Experience® News - Post-Conference Issue 2024

DATA CHECK

TRAVEL TRANSFORMATION How People Move Throughout The World Is Changing Due To AI, Report Says

BY CAROL WARD

HENLEY & PARTNERS 109

75% OF CONSUMERS SAY THEY HAVE BEEN INSPIRED BY SOCIAL MEDIA TO TRAVEL TO A SPECIFIC DESTINATION

THE AVERAGE NUMBER OF DESTINATIONS A TRAVELER CAN ACCESS VISA-FREE HAS NEARLY DOUBLED — FROM 58 IN 2006 TO 109 IN 2023

nvisible, intelligent systems deployed around us are making processes and systems more

Enhancing The Experience New technologies that utilize voice, audio and AR capabilities will reduce friction for travelers, the Teague report said, with operators seizing opportunities to deliver “relevant and inspiring in-the moment travel experiences.” Traveler pain points will also transform, with AI-driven systems at analyze cross-platform insights helping to ease network congestion and delays. “Not only will this help to make journeys smoother, it will also reward customers and operators with that all-important commodity: time,” the report noted. AI and machine learning will also aid in digitally curating dream destinations and trips, the Teague report predicts, cutting through overwhelming volumes of content by turning to “travel AI-dvisors”, or digital curators that navigate through content to suggest the perfect destination. The impact of journey disruptions will be minimized as AI allows for quick and seamless changes as needed. Moving forward, AI and machine learning will touch virtually every aspect of the traveler journey. “As we look toward 2030, we see more and more travel brands and operators harnessing the pawer of incoming technology to embrace complexity and collaboration,” the report said. “By doing this, tomorrow’s services, systems and networks will become resilient and interconnected, while creating more intuitive experiences for travelers.”

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AMERICAN EXPRESS

intuitive, shifting the passenger journey to a more personalized experience, according to a new report from design consultancy Teagu e. In its latest report, Future Mobility: Insights On Travel In The Age of AI, Teague examines how the combination of omnipresent technology and a fresh generation of travelers will bring myriad opportunities for tech-forward travel experiences. About 800 million people used travel apps in 2022, the report noted, and those actions are delivering vast amounts of data on how people engage, book, use and move between locations. Harnessing the data and using it to digitize travel and mobility touchpoints can improve efficiency and security, the report noted. Tech adoption is most prevalent in new generations of travelers, and their numbers have ballooned due to a combination of tech diffusion through affordable devices, internet penetration and expanding middle classes. Those new consumers put pressure on travel infrastructure but are also helping to usher in a new age of tech-aided travel. “Whether they’re booking a trip, breezing through airport security or navigating a new city, AI is helping to hyper-personalize every moment of the customer’s journey,” the report said.

INTERNATIONAL TRAVEL DEPARTURES WILL HIT 1.5 MILLION BY 2025, REPRESENTING AN EIGHTH OF THE WORLD’S CURRENT POPULATION 1.5M “By 2025, six generations of people will traverse the world, each with their own travel needs, habits and accessibility requirements.”

GLOBALDATA

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AX NEWS APRIL/MAY 2024