Airport Experience® News - Post-Conference Issue 2025

LATEST BUZZ

fired pizzas and laid-back, beachy vibe that perfectly captures the spirit of Myrtle Beach.” The new restaurant founded by Myrtle Beach entrepreneur Nate Anderson will be operated by longtime MYR concessionaire MSE Branded Foods , which currently manages the airport’s Nacho Hippo, Chick fil-A, Pavilion Bar and Grill, Subway, Cinnabon, Caribou Coffee, Steak n Shake, Aviators Cafe and Boardwalk Cafe. “We have been operating our concepts at MYR since 2004. As tenants at MYR, we have been consistently collaborating with the airport’s leadership throughout its ongoing expansion,” says Boris Minkov, regional director of operations for MSE Branded Foods of their longtime relationship with the airport. Minkov adds that MSE Branded Foods “likes supporting local brands and businesses when we can and we believe it’s best to keep the money in the local community.” The team was drawn to Pizza Hyena’s “unique style and food choices,” adds Minkov, noting that they believe the restaurant’s “delicious and distinctive” menu of wood-fired pies will appeal to all travelers at MYR. On the retail front, visitors will soon be able to shop at Shoreline Supply by Hudson, a store that draws inspiration from Myrtle Beach’s place along the Grand Strand coastline. It will offer local souvenirs, snacks and beverages, travel and convenience necessities, electronics and magazines in a convenient self-checkout format.

“Myrtle Beach is a premier destination for millions of visitors a year,” says Jordi Martin-Consuegra, chief operating officer for Hudson parent company Avolta , North America, of their decision to open Shoreline Supply by Hudson at MYR. “For those traveling to MYR, Shoreline Supply will both offer them a sense of place through local products and help ensure they can purchase the travel essentials they need quickly so they can be on their way to enjoy all that the region has to offer.” The team at MYR believes that in addition to improving amenities for visitors, the Concourse A expansion project will also enrich the region’s economy, says Olmstead. “The Concourse A expansion represents a major investment in our region’s

Above: The new Shoreline Supply from Hudson draws inspiration from Myrtle Beach’s place along the Grand Strand coastline.

future. During construction, it’s creating hundreds of jobs for local contractors, engineers, and tradespeople, delivering a meaningful boost to the local economy. Once complete, the expanded concourse will support long-term job growth at MYR and help attract additional air service, which fuels both tourism and business travel,” she says. “In turn, that drives airport revenue and stimulates broader economic activity across the Grand Strand, benefiting hotels, restaurants, and local businesses. It’s also worth noting that MYR already contributes approximately $3 billion in annual economic impact to the state of South Carolina, and this project will only strengthen that contribution.” And as the project climbs toward its opening day, “we’re looking forward to welcoming travelers into a more spacious, comfortable and modern terminal, one that truly reflects the energy and hospitality of the Myrtle Beach area,” adds Olmstead. “From increased gate capacity and upgraded amenities to expanded seating and abundant natural light, every detail has been thoughtfully designed with the passenger in mind. It’s incredibly rewarding to see this vision come to life and to offer an airport experience that matches the excitement of arriving in the Grand Strand.”

Below: Local brand Pizza Hyena will make its airport debut when the new concourse opens, courtesy of MSE Branded Foods.

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AX NEWS MAY 2025