Airport Experience® News - Pre-Conference Issue 2025

F&B Industry Experts Advise That Delighting And Exciting Consumers Will Be Key In 2025

BY SALLY KRAL

Identifying what consumers want and need in their food choices is a constantly moving target. Each year, new items and new flavors grab attention, but identifying which have staying power – and ultimately which should be added to restaurant menus – is not straightforward. When addressing what will be trending in the following year in the food and beverage industry, Menu Matters

starts by looking at consumer needs, says vice president Mike Kostyo. “How are consumers feeling as they head into 2025? What do they need and want?” he asks. “So instead of everyone putting yuzu or ube on their menus and calling it a day, it becomes about picking and choosing the ingredients and dishes that fit your brand and that solve a consumer need.”

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AX NEWS FEBRUARY 2025