Airport Experience® News - Post-Conference Issue 2023

EXPERIENCE HALL MAGIC BY C AROL WARD

Opening Night Extravaganza Launches Three Days Of Connecting, Networking And Dealmaking

Above: The AX Experience Hall was sponsored by Areas USA. Pauline Armbrust, VP marketing and communications,welcomed the crowd at the opening event.

Above: Jackmont Hospitality Culinary Director Todd Richards and his team prepared samples for the crowd.

The opening night reception that marked the launch of the 2023 AXC Experience Hall was far from ordinary. Areas USA sponsored the Experience Hall, helping to enable the AX Team to bring nearly 70 exhibitors and nearly 1,100 attendees together in a venue that sparked opportunities and deals. After a day full of educational sessions, the AX Experience Hall opened Monday night of the conference. The Experience Hall Grand Opening was sponsored by Jackmont Hospitality , and the company pulled out the stops this year with fabulous food and a special celebrity appearance.

Jackmont Hospitality started the party with a guest appearance by rapper and record executive Ludacris, who partners with Jackmont on its Chicken+Beer concept. Ludacris and Jackmont are intent on expanding Chicken+Beer throughout North American airports. Sparking excitement throughout the hall, Ludacris shared some of his travel experiences and spoke with passion about the brand and its position for growth. Chicken + Beer opened at Hartsfield Jackson Atlanta International Airport (ATL) in 2016, serving up Southern soul food such as waffles with crispy fried

Above: Entertainer Ludacris added star power to the opening night, which was sponsored by Jackmont Hospitality. Jackmont and Ludacris are partners in the company’s Chicken + Beer concept.

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